Super Charge Your Facebook Fan Page

There is no doubt that more and more businesses from large corporations to small enterprises are using Facebook as THE social marketing tool.   One of the benefits of Facebook is that once you setup your personal profile, you can then create a Facebook Page.  Facebook Pages, also known as Fan Pages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook to promote their products, brands and services etc. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts.

Unlike Facebook Profiles, Pages are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers.  From a network marketing perspective the more you can encourage potential customers to “Like” your page, the better.  Once someone “Likes” your page then they will automatically receive your comments, posts etc through  their News Feed and comments you make on your site, so the more “Likes”, the greater network of potential customers will receive your messages.  The image below shows a fully customised Non-Fan landing Page and Extended "Profile" image, maximising your advertising / brand exposure.  Once the user "Likes" you page, the Landing Page will change.  To see what we mean, visit the Mulberry Ecommerce Facebook Fan Page to see it for real.

Total Integration

Today it is not really acceptable for any business just to rely on a website, it is critical that they embrace Social Media as a way of presenting and marketing their business.  It is also critical that all technologies are integrated and not used in isolation.  Most companies will setup a Facebook Fan Page to present their company with the goal of getting as many “Likes” as possible in order to get their message to a wide and interested audience.  Although this is a start, most companies do not embrace the full potential of Facebook, this is where we can really help. 

Mulberry Ecommerce can really help make your Fan Page professional and allow integration between your website, blogs, twitter feeds and much more.  See the list below:

1. Add a Contact Us TAB to your page to allow customers to email you
2. Add a custom landing page where new visitors to your page are directed, this can be used to persuade them to click the “Like” button
3. Custom redirect page when visitor “Likes”, your page, can be used to offer a promotional code for your ecommerce website, thank you message or anything else
4. Automatically feed your blog straight into Facebook for potential customers to view using RSS / ATOM.  This can be done as a micro blog on your wall or within a TAB.  This is a very powerful way to automatically intergrate your blog with Facebook and show your blog on all your “Liked” customers News Feeds.
5. Tab to link from Facebook to your website
6. Maximise profile picture space using custom artwork to capitalise on marketing opportunities
7. Feed your Tweets straight from your Twitter account into your Facebook Page
8. Create a number of separate Information Pages, which could include “About Us”, “Latest Products”,  “Case Studies” etc

A custom landing page can be a simple piece of artwork or if you have a server, a full web page offering product slideshow, YouTube, images, text, links  and much more.

What is a TAB

A TAB in Facebook allows you to navigate to different Pages and these can be seen on the left hand side under your Profile picture.

Almost all of the customisation services we offer will be detailed under a TAB.  As you can see on the sample image, there are five custom TAB which we have installed and configured:

- Welcome To The Shabby Chick (Welcome Page)

- Our Blog (RSS feed from website blog)

- Contact Us (Form to allow users to email you from Facebook)

- Go To The Shabby Chick Website (Direct link to website)

- Promotions (This is a Like activated landing page), when a user Likes you Page, they are offers a special page only available to Fans

 

That’s right we can completely personalise your Facebook Page within the limits of the application, as well as providing artwork and setting up landing pages, for more information, use the left hand menu to navigate around the main Facebook options.